Find Customers on Reddit & Hacker News: Buyer Intent Playbook
Discover high-intent users in Ask HN and subreddits—pain, constraints, switching language—and turn public threads into a weekly habit to find SaaS customers.
This guide expands on: Public intent GTM playbook—public intent GTM for RevOps and demand teams (communities as examples, not a Reddit-leads shortcut). Wavly from the homepage.
Global does not mean generic. It means the structure of intent repeats: someone has a workflow breaking, a vendor failing, or a deadline forcing change.
Reddit: hunt evaluation language
Look for posts that include comparison, migration, budget reality, or team size. Avoid pure motivation threads unless you sell to that emotional job-to-be-done.
Hacker News: read the Show HN and Ask HN subthreads
The first-level question often hides the real buyer in nested replies. Skim depth-two for people describing production constraints.
One weekly cadence
- Monday: build a keyword and community list (15 minutes).
- Wed–Thu: triage new threads (20 minutes) and publish two high-quality replies.
- Friday: log outcomes—DMs, trials, calls—so you know which phrasing worked.
We unpack tactics step-by-step in Public intent GTM playbook. For India-specific angles, pair with SaaS ideas and GTM.
Wavly exists to make scanning and scoring continuous once this manual loop feels natural.
Links: Home · Find SaaS customers · Prioritize threads