Founders often assume demand is invisible because nobody emails them. On Reddit, demand shows up as comparison posts: people describe their stack, what broke, and what they are willing to switch to.
Your job is not to jump every thread with a link. It is to find posts where the OP lists constraints—team size, offline needs, API requirements, price band—and reply with a sharp tradeoff-based answer.
What to look for in threads
- Search for “alternative to Notion”, “leaving Notion”, or competitor names in relevant subs (startups, SaaS, productivity, niche verticals).
- Sort by New for speed; use Top / Week to see which angles get traction.
- Quote their constraint in the first sentence of your reply.
- Track thread → click → signup so you know which subreddits actually convert.
More channel depth: Scout channel guide · Blog