One chain, not a spreadsheet of UTMs
Each approved Closer reply includes a tracked link to an attributed landing. Conversions webhook from your product (Stripe, Razorpay, custom) so Pipeline shows real MRR — not lead-created theater.
Stitch off-site and on-site on one Graph
The same visitor who clicked from a community thread and later hit your pricing page is one journey on the Revenue Graph. First-party snippet adds on-site events without capturing form field contents.
Revenue Memory loop for RevOps
D1/D7 click and conversion data feeds Recipes — empirical patterns of which signal shapes convert for your ICP. Attribution is not just reporting; it trains Scout prioritization and Closer motion selection.
FAQ
Does Wavly replace Google Analytics?
Complementary. GA4 integration (when OAuth is configured) adds analytics context; Wavly's Pipeline is purpose-built for Graph signal → revenue $, not generic site traffic.
Can we export attribution data?
Pipeline is the system of record for agent-attributed conversions. Webhooks and API ingest let you push outcomes into your warehouse or CRM.
What do we measure on day one?
Clicks from Closer replies, page views on attributed landings, and signups tied to Graph signal IDs — enough to prove the Scout → Closer loop before MRR webhooks are wired.