Case study · Industrial supplies · Ahmedabad
Hindi committee motion without cold WhatsApp spam
Industrial supplies · vernacular outbound + approval loop
Stage advances (60d)
19
WhatsApp templates approved
8
EN + HI, sales-head gated
Committee plays completed
11
Multi-stakeholder coverage
Influenced MRR (7d peak)
₹6.2L
Attributed conversions window
Challenge
Field reps sent generic Hindi blasts; procurement committees stalled deals. The founder approved nothing from phone — so either nothing shipped or everything shipped without governance.
Approach
- →Growth tier unlocked Keeper monitoring; Closer ran committee plays with buying-group coverage scores.
- →WhatsApp-first with tier-capped vernacular (Hindi + English); sales head approves from mobile before send.
- →Revenue Memory recorded which template + language combination advanced stages — Scout de-prioritized false positives.
Executive outcomes (90d)
- Pipeline
- ₹11.8L new opportunity from 7 accounts
- Protected
- ₹2.1L recovered from at-risk (Keeper save play)
- At risk
- ₹4.5L flagged with re-engage paths
- Expansion
- —
“Hindi + English outbound on the same play changed our committee motion. Sales head approves from phone; nothing ships cold without a template.”
Permissioned design-partner narrative. Vernacular outbound subject to WhatsApp BSP template approval.
Stack: Zoho CRM · Wati WhatsApp · Google Calendar · 90-day design-partner pilot · Growth → Scale upgrade in month 3