Illustrative scenario · Industrial supplies

Hindi committee motion without cold WhatsApp spam

Industrial supplies · vernacular outbound + approval loop

Apply as design partnerAll case studies

This is a product outcome playbook, not a customer result or customer endorsement.

19Stage advances (60d)
8WhatsApp templates approved
11Committee plays completed
₹6.2LInfluenced MRR (7d peak)

Challenge

Field reps sent generic Hindi blasts; procurement committees stalled deals. The founder approved nothing from phone — so either nothing shipped or everything shipped without governance.

Approach

  • Growth tier unlocked Keeper monitoring; Closer ran committee plays with buying-group coverage scores.
  • WhatsApp-first with tier-capped vernacular (Hindi + English); sales head approves from mobile before send.
  • Revenue Memory recorded which template + language combination advanced stages — Scout de-prioritized false positives.

Executive outcomes (90d)

  • Pipeline: ₹11.8L new opportunity from 7 accounts
  • Protected: ₹2.1L recovered from at-risk (Keeper save play)
  • At Risk: ₹4.5L flagged with re-engage paths
  • Expansion: —

“Hindi + English outbound on the same play changed our committee motion. Sales head approves from phone; nothing ships cold without a template.”

— Illustrative composite voice; not customer testimony

Illustrative outcome scenario — not customer testimony or a verified Wavly result. Vernacular outbound remains subject to WhatsApp BSP approval.

Stack: Zoho CRM · Wati WhatsApp · Google Calendar · 90-day design-partner pilot · Growth → Scale upgrade in month 3

Next

Run this motion on your Graph

Hire Scout · Closer · Keeper · Grower. Prove four $ outcomes with Memory that compounds.

Start freeAll case studies