Why firmographic lookalikes stall
Industry + employee count copies a list, not a revenue motion. DNA is built from attributed outcomes on your Revenue Graph — who expanded, who saved, which sequence of features preceded Pipeline $.
Scout elevates; Closer adapts
A DNA match is a recommendation with sources: which cluster, which signals, confidence. Scout hands Closer a qualified account; Closer does not run a generic sequence — motion follows the cluster that already converted.
Memory keeps DNA honest
When a match closes, saves, or expands, Revenue Memory writes the episode. False-positive clusters decay. That compounding loop is the moat — Gong call patterns and Clari health scores are not DNA.
FAQ
What is Customer Revenue DNA™?
Learned profiles from your best customers used to score new accounts. Similarity is explainable — behaviors and journeys on the Revenue Graph, not a hidden model score.
Is this the same as Gong or ZoomInfo lookalikes?
No. Gong lookalikes conversation patterns. ZoomInfo lookalikes firmographics. DNA is unique to your closed-won and expansion Graph — and it writes Revenue Memory when outcomes land.
Which agent owns DNA?
Scout reads DNA to elevate. Closer adapts conversion motion. Keeper and Grower feed clusters when saves and expansions complete. One shared profile store — not four silos.