Pipeline $ — what are we creating?
Scout elevates DNA-matched demand. Closer converts with governed landings. Attribution ties signup and opportunity amounts to the originating Graph signal — Pipeline is a chain, not a MQL count.
Protected and At Risk $ — what could we lose?
Keeper monitors adoption and churn-shaped signals with provenance. Save plays are queued for approval. Defended ARR is Protected; still-open risk is At Risk — both named in dollars, not a health score.
Expansion $ — what are we growing?
Grower finds accounts whose Graph + DNA look like prior expanders. Plays write Memory when expansion lands so Scout learns which signals preceded Expansion ARR.
FAQ
What are Wavly's four revenue outcomes?
Pipeline, Protected, At Risk, and Expansion — first-class product nouns with agent ownership and Graph proof.
How is this different from a forecast dashboard?
Forecast tools inspect commit. These nouns are produced by employees who act: create, save, expand. Clari-class cadence is a different job — see Wavly vs Clari.
Where do operators see the dollars?
Outcomes in the product map accounts to the four nouns with Memory citations. Marketing pages explain the category; the desks run the work.