Capex vs opex in GTM
Lists and some outbound stacks are fixed monthly pain. Graph-driven Scout discovery can start at zero and scale with Pipeline proof, not with another seat line item.
Founder time
Scout holds the always-on scan; you spend minutes approving and editing Closer drafts, not hours rebuilding sequences.
Truth in CAC
When a signup ties to a Graph signal, you are not guessing which paid channel “probably” did it while organic quietly wins.
Category frames — not feature scorecards. See comparisons →