Context fit
A homepage tries to be everyone’s answer. A Closer attributed landing can use the buyer’s vocabulary and the signal’s specific constraint — higher conversion when they arrive.
Speed as a product decision
If generation takes a weekend, the moment passes. Closer targets a sub-minute path so operators are not the bottleneck for timely evaluation threads.
Pipeline $ measurement
The landing, the click from the reply, and the product signup tie together — the chain your spreadsheet usually breaks.
Category frames — not feature scorecards. See comparisons →