Self-serve is not no-touch
Someone has to get them to signup. Scout surfaces high-intent Graph signals — comparison and evaluation language — when done in good faith with governed Closer motions.
Pipeline $ funnel view
The same product metrics you already track get an upstream story on the Revenue Graph — not “dark social” you cannot name.
After signup: Keeper and Grower
When trials or workspaces activate, per-company usage signals drive Protected, At Risk, and Expansion plays — not a separate CS tool your reps ignore.
Category frames — not feature scorecards. See comparisons →