Playbook guide
Public intent for trial — behavior intelligence after signup
A self-serve product still needs a believable “why now” before signup and honest usage signal after. The Demand Graph connects both on one runtime.
Self-serve is not no-touch
Someone has to get them to the signup. A comparison thread is one of the highest-ROI places for that nudge, when done in good faith.
Funnel view
The same product metrics you already track get an upstream story — not “dark social” you cannot name.
After signup: behavior intelligence
When trials or workspaces activate, per-company usage signals drive save and expansion plays — not a separate CS tool your reps ignore.
Compare us to outbound and community tools — with numbers, not star ratings.
See comparisons