Named pain
An incumbent is named, budget is often implied, and the asker is mid-journey. That is about as “bottom of funnel” as public text gets without a form fill.
Ethical participation
A good answer explains tradeoffs. Scout helps you be fast and specific, not to astroturf — governed autonomy is a culture choice Wavly supports, not abuse automation.
Closer landings fit here
A comparison landing that mirrors their exact “from X to …” phrasing is high leverage — because it is what they are already trying to type into Google in parallel.
Category frames — not feature scorecards. See comparisons →