Wavly
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Different category, same GTM budget

Wavly vs Apollo

Apollo answers "who could I email today?". Wavly answers "who is asking for what I sell, right now, in public?". Different category, different funnel, different cost-per-customer.

Try the Demand Graph freeRead the category brief
Free forever tier Zero PII storage 60s setup, no demo gate
Apollo

outbound contact database + sequencing

Apollo is a sales-engagement platform built around a 200M+ contact database and email/LinkedIn sequencing. It's optimized for SDR teams running cold outbound at scale.

Wavly

Demand Graph — Continuous GTM runtime that turns public buying intent into pipeline — without static lists.

Wavly is a GTM runtime operating system: a Demand Graph that ingests public buying intent across 12+ open-web sources, fuses first-party product signals, and orchestrates each opportunity through human-approved replies, Signal-to-Page, and full-chain attribution to revenue. Built for RevOps and pipeline teams running Apollo-class evaluations — with Free and Indie tiers for solo builders on the same runtime.

Why founders switch

The reasons people leave Apollo — and what they get instead.

What hurts on Apollo

  • Seat-based outbound economics compound before pipeline does — every headcount line item multiplies while reply-to-meeting rates stay thin.
  • Deliverability and domain reputation are now your operating risk: warming, bounces, and spam complaints sit on your brand.
  • You're funding contact volume, not raised-hand intent — conversion stays a rounding error when buyers never asked in public.

What you get on Wavly

  • Intent-fed pipeline with full-chain attribution (signal → reply → page → revenue) — the unit RevOps can inspect, not proxy email opens.
  • Zero outbound blast surface — we draft in-channel replies where the buyer already showed up; your mail infra isn’t doing cold coverage.
  • Same Demand Graph from self-serve to Scale — team RBAC today; SSO, audit log, and DPA on the Scale roadmap when procurement requires it.
Side by side

The differences that actually change your CAC.

Numbers verified against Apollo's public site as of Apr 2026. Tell us if anything is stale — we'll update it.

What category this is
intent capture vs cold contact DB vs community CRM
Wavly
Yes
Demand Graph (intent capture)
Apollo
No
Cold contact database
Starting price
cheapest self-serve tier, USD / month
Wavly
$0 · free forever
Apollo
$59 / seat / mo
Time to first signal
paste URL → first captured intent signal
Wavly
~1 min · prompt-first
Apollo
~1 day · build + import
Landing page auto-generated per signal
unique LLM page in <30s, attribution-tracked
Wavly
Yes
<30s · attributed · branded URL
Apollo
No
Not offered
End-to-end conversion attribution
signal → reply → click → page → signup → MRR (one funnel)
Wavly
Yes
Full chain · webhook + UTM
Apollo
Partial
Open + click only (email level)
Works on day 1 with zero existing audience
no contact list, no warm community, no email infra needed
Wavly
Yes
Yes — paste URL, scan starts
Apollo
Partial
Need a contact list to start

Stop tuning sequences. Start answering people who already asked.

The Demand Graph is free to start. Paste your URL — first signals arrive within the hour, no contact list, no demo gate, no credit card.

Boot your runtimeSee pricing