Why Indian Startups Stall: Distribution Before You Find Customers
Weak GTM and fuzzy ICP—not just funding. Find customers from public conversations and clear ICP before you scale spend; a founder diagnostic in one day.
This guide expands on: Public intent GTM playbook—public intent GTM for RevOps and demand teams (communities as examples, not a Reddit-leads shortcut). Wavly from the homepage.
Failure postmortems repeat dramatic causes. Day to day, startups die because nobody consistently sells what was built.
ICP fog
“We sell to SMEs” is not a segment. Which SME, which workflow, which trigger event makes them buy this quarter?
Distribution debt
Engineering sprints without parallel conversations create silent inventory. You only notice when the runway clock gets loud.
Premature scale
Hiring sales before repeatable messaging exists burns cash. The fix is founder-led cycles documented in get first 10 users and conversation-led growth.
Use public intent as an early warning system
If your hypothesis is right, someone somewhere is already asking related questions online. If you cannot find that language, broaden research before broadening the product. Learn the scan habit in Public intent GTM playbook.
When you are ready to operationalize that scan, Wavly is the execution layer—not a replacement for judgment.
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