Always-on vs quarterly campaigns
Campaign thinking optimizes for launch moments. Continuous orchestration optimizes for every evaluation thread, pricing visit, and form moment — ranked in agent queues, governed by policy, attributed in Pipeline, Protected, At Risk, and Expansion $.
Closed loop by design
Each Graph item carries provenance: intake source, DNA score, Scout draft, Closer page, click, signup, MRR. Revenue Memory promotes what converted; failed patterns decay — the runtime learns without a separate BI project.
Enterprise depth, land-and-expand entry
Team RBAC, signed webhooks, integration health, and Scale SSO roadmap for serious programs. Free tier proves the Scout → Closer loop before procurement — same architecture, not a demo sandbox.
FAQ
What does continuous orchestration mean in Wavly?
Six runtime subsystems run on a schedule: campaign runtime, workers, planner, attribution graph, event log, and Recipes pool. Operators approve outbound; Scout, Closer, Keeper, and Grower handle intake, scoring, and attribution continuously.
Do we replace HubSpot or Salesforce?
No. Wavly is upstream intelligence and orchestration on the Revenue Graph. CRM mirror and webhooks push outcomes into your system of record.
How does this relate to the Revenue Graph?
The Revenue Graph is the fused data layer; continuous orchestration is what runs on top — agent queues, drafts, Closer pages, and attributed revenue $ on one customer ID with Memory writes.