Runtime vs dashboard
Dashboards show what happened last week. A GTM runtime runs whether or not someone is logged in — intake workers, DNA scoring, Scout drafts, queue updates, Closer pages, and attribution sync on a cadence you configure once.
Three planes on one Graph
Control plane (products, policy, team), Revenue Graph (signals + first-party fused), and GTM Runtime (capture → score → Scout draft → approve → Closer page → attribute). Outcomes compound through Revenue Memory and Recipes — not one-off campaigns.
Who buys a GTM runtime
VP Sales and RevOps teams in Apollo-class evaluations who need proof from Graph signal → signup → Pipeline $. Solo builders land on Free and Indie on the identical runtime — land-and-expand, not a separate SKU.
FAQ
Is Wavly a GTM runtime or a community lead tool?
Agentic Revenue Operating System. External channels are Graph ingestion layers; Scout → Closer → Keeper → Grower orchestration, attributed landings, Pipeline $ attribution, and Revenue Memory are the product category.
How is this different from marketing automation?
MA schedules content to known contacts. A GTM runtime finds in-market demand on the Graph, personalizes per signal through Closer, and attributes Pipeline $ to the originating signal before someone is in your CRM.
What do I run on day one?
Connect your product URL, approve Scout's first draft, and watch Graph traces connect in Pipeline — typically under 60 seconds to first scored signal.